On A Mission to Follow a

Customer-Centric

Approach

Here's a company that believes in customer satisfaction and innovation, while contributing to the overall economy and society for larger good.

                                                                                       
The Growth Story

From a micro-scale company supplying electrical goods at Bhagirath Palace – the hub of electrical equipment – to being a leading technology partner in 2022, Balaji Switchgears Pvt Ltd has come a long way. The company began its journey in 1990 with a small business capital and a handful of customers. However, Bajrang Garg, the director, chose to serve his customers to the best of his abilities. As years passed, his ideology became the mantra for the Rs 1000-MINR company. The hard work and dedication of the management, followed by the employees made Balaji Switchgears what it is today. The winning formula Balaji Switchgears chose to follow a customer-centric approach. This was in line with the director’s ideology and his thought process became the guiding force for the entire company. “We work collectively to ensure our customers are served with the best price, quality product, TAT and after-sales support following every transaction with us. Second, we expanded our product and service portfolio by providing end-to-end solution to our customers. We maintained this by supplying not just the main product, but also ensuring availability of relevant accessories and spare parts. “Third, our in-house Service Support Team also happens to be our core strength. Given any customer query, we ensure to resolve the same within 24-48 hours, over telephone or physically, as is possible,” says Garg. On the success route Balaji Switchgear's philosophy remains enshrined in its vision and mission statements. While customer satisfaction and the zest to innovate remain strong as the company’s vision, its mission is to grow with the rapid and competitive power and energy sector. Contributing to the growth of economy and society remains its primary aim.

Taking on challenges With increasing industry demand, when most of the products or raw materials are imported, there lies an even more challenging situation for the company. The transit times vary frequently due to socio-political issues globally. This also leads to an increase in costs. However, customers have the same expectations from the industry as they had three years ago. Therefore, the company and its employees try to support customers in the best possible manner.

Also, product innovation is cyclical by nature and is at a higher pace today; existing products change/modify very “We have a certain set of SOPs at every step which ensures customer satisfaction," avers Garg. This has been the secret mantra for the company while tackling competition in the sector.

Balaji's strengths also include:

• Excellent service support: Given the strength of the inhouse service team, the company promises to resolve customer concerns, either over telephone or on-site within 24 to 48 hours.

• Quality assurance: Assuring supply of globally renowned quality products with necessary international standard approvals also give the company an edge over its competitors

• Warranty: All products of the company have a default warranty period of 12-18 months, subject to product and other T&Cs.

• Competitive price: "We strive to provide competitive pricing to our customers," says the director.

• Customer satisfaction: Customer satisfaction scores high for Balaji Switchgears, and it aims to satisfy all customers to the best of its abilities, thus fulfilling the company's ultimate vision.

• Innovation: Adds Garg, "We exercise our skills continuously to stay innovative and provide our customers complete satisfaction from pre-sales to post-sales association with us."

• Quick response time and on-time delivery:

The company responds to queries within 24 working hours. With more than,95 per cent same-day dispatches, it ensures that the supply chain never stops. With an experience of more than 10 years in export business, open and honest communication and addressing of all concerns in the utmost professional manner, the company ensures that it stays ahead in competition of all forms. Energy and power are the vitals necessary for any human or industry. We are privileged to be a part of this ever-growing industry which contributes majorly to the GDP. Globally, the switchgear market is valued above US $70 billion. There is a potential to grow at a CAGR of seven per cent and above. Thus, there are infinite possibilities for us to explore in this market. With more than three decades of experience in this industry, we have been a consistent choice for our customers. We feel proud in being identified as the complete solution provider for our industry. With digital transformation worldwide, our industry must focus on next-generation digital tools and technologies. There is an urgent need to invest heavily in remote access and New-Age technologies like AI, ML, IoT and others. We aim to discover more such solutions to unlock the next level of growth engine for our business. To fulfill our ambitious plans, we believe in being the equal opportunity provider. Hence, we are recruiting young and experienced minds for a better tomorrow. As a business, it is not only about self-accomplishments. We believe in contributing back to our community and society with our social initiatives. Energy and power are the vitals necessary for  any human or industry. We are privileged to be a part of this ever-growing industry which contributes  majorly to the GDP. Globally, the switchgear market is valued above US $70 billion. There is a potential to grow at a CAGR of  seven per cent and above. Thus, there are infinite possibilities for us to explore in this market. With more than three decades of experience in this industry, we have been a consistent choice for our customers. We feel proud in being identified as the complete solution provider for our industry. With digital transformation worldwide, our industry must focus on next-generation digital tools and technologies. There is an urgent need to invest heavily in remote access and New-Age technologies like AI, ML, IoT and others. We aim to discover more such solutions to unlock the next level of growth engine for our business. To fulfill our ambitious plans, we believe in being the equal opportunity provider. Hence, we are recruiting young and experienced minds for a better tomorrow. As a business, it is not only about self-accomplishments. We believe in contributing back to our community and society with  our social initiatives.

Voice of Management

BL GARG & PIYUSH GARG

Balaji Switchgears Pvt Ltd, with more than 33 years of experience, is a leading technology partner in India today. It caters to supply low-voltage switchgears and automation products along with all linking components such as cables, enclosures, panels, ducts etc. With support of the electrical and software engineers, the company has developed expertise and provide service support of panel commissioning and programming to customers. Its customer base includes leading OEMs, panel builders, contractors and end-users from F&B, packaging, oil, chemical, defence segments, government authorities etc. The company also caters to supply and commissioning projects overseas. On a mission to follow a customer-centric approach.